“I will not be as those who spend the day in complaining of headache, and the night in drinking the wine that gives it.” 

Customer complaints are a part of every business, yet many business owners experience it as their worst nightmare.  Why is it so difficult to listen to someone giving you free advice on how you can improve and grow your business?  When customers complain, what is really in there for you and your business?

Commonly, most of bad comments and complaints from your customers come up at the time when you are trying to get paid for your services. Not taking in consideration the small percentage of people that would complain purposely to get a delayed payment option or a reduction, most of the complaints would at that time be genuine.  The time when you are trying to get your end of the bargain (your products or services paid) is when your customer would also be measuring their end of the bargain with you.  They will be consciously and subconsciously putting your product /or service on one side of the scale & what they pay you on another.   When your customer feels that it is not equal – you will end up with a complaint.

Consider your business lucky if you get a complaint!  Find out WHY in our next blog post...